Porsche Pavilion at Formula One GP Australia 2024
Entry Description
This recently published production was built using the MP SDK and very creative use of on-brand visual elements to reflect the luxury brand of Porsche whilst "collecting" the viewer from the first moment they open the tour and taking them on a journey.The custom approach ensures that the visitor is shown all key locations in the tour without getting lost, whilst still offering the opportunity to leave the Guided Tour and explore by themselves.
Being one of our first Guided Tour prototypes, each production is highly customised and individually created to achieve perfect brand reflection, something not possible on a standardised platform without case by case custom coding.
Enjoy exploring!
Comments
M.Sc. (Posted 2025-03-21 18:48:58)
Beeindruckend, wie gezielt Licht und Schatten eingesetzt werden – klare Akzente, tiefe Kontraste und gezielte Reflexionen. Gerne mehr solcher Erlebnisse! Der virtuelle Rundgang vermittelt, wie die Atmosphäre vor Ort gewesen sein muss – auch für mich, der nicht dabei war.
Incredible Experience All Round (Posted 2025-03-19 23:31:42)
As a keen supercar owner, being able to experience something like this is truly spectacular. Absolutely loved it. The audio & interactive stuff really creates that fully immersive experience, and the tech used is next level! Very impressive. This tour is everything you'd want from a Porsche experience. Worthy winner IMHO.
Next level immersive experience! (Posted 2025-03-19 23:08:58)
This is a beautifully curated, immersive digital experience for users of all ages. The attention to detail, including audio, video, and infographics, is remarkable, and the quality of the 3D rendering is superb. My favorite element is the F1 sound that intensifies as you approach the stands; it truly makes you feel like you are right there.
car enthusiat (Posted 2025-03-19 22:12:56)
This virtual tour only confirms & captures just how incredible these amazing cars really are. I loved how easy this platform was to navigate & it truly made me feel like I was seeing these luxury cars in real life. Thank you for sharing this wonderful technology.
- (Posted 2025-03-19 09:51:12)
An incredible way to immerse into the world of Porsche - the tour highlights the unique event, brand heritage and technology the brand stands for. The interactive features are a great addition and allow to engage with the activation even though not having been there. Well done!
Marketing & Communications Manager (Posted 2025-03-18 15:03:04)
An incredible user experience for 3D touring and a fantastic way to showcase these luxury vehicles amongst other consumer products and services. The picture captured encapsulates the product beautifully and allows for very little user error. This platform has allowed smooth interaction and gives a full picture of what you can get in person, online. Navigating the experience is a breeze. It looks amazing.
Marketing Guy (Posted 2025-03-18 14:53:01)
One of the great tragedies of these temporary event spaces is that they get dismantled even faster than they get built. There is little time for pause and reflection. This serves as a great way to provide a reference for post event review and feedback loops. It's also an excellent tool for briefing future tenders and referring to specific aspects that worked, or didn't work.